In this episode, we sit down with Annabelle Coppin, owner and manager of Yarrie Station, a fifth-generation cattle property in the East Pilbara of Western Australia—and founder of the premium beef brand, Outback Beef.

From her early days studying remotely through School of the Air to managing over 250,000 hectares of country, Annabelle shares the heart, grit and vision behind a life devoted to the land. She opens up about:

🌾 What it means to carry on a family legacy
🛫 Her journey from the bush to international travel as a Nuffield Scholar
👩‍👧‍👧 The highs and pressures of raising kids while running large-scale operations
💬 Why beef is more than a product—it's a story of provenance, care, and purpose
📈 The critical need for sustainable margins and meaningful change in agriculture
💡 How she balances business, leadership, and staying grounded in her values

This is a powerful conversation about stewardship, succession and staying true to who you are—even when the road is remote and the stakes are high.

🔗 Follow Annabelle & Outback Beef

Instagram: @outbackbeef
Website: www.outbackbeef.com.au
Also follow: @yarrie_station

📍 Learn more about Yarrie Station:
www.yarriestation.com.au

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