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The challenges of integrating ads in AI search engines
Manage episode 524883044 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straight forward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI search engine. And internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year.
Marketplace’s Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University to get a sense of why jumping into the ad business is difficult.
184 episodes
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Manage episode 524883044 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straight forward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI search engine. And internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year.
Marketplace’s Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University to get a sense of why jumping into the ad business is difficult.
184 episodes
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Similar to Marketplace Tech
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
Feel brighter every day with our 20-minute pop-biz news podcast. The 3 business stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell. Formerly known as “Snacks Daily”, Nick and Jack continue their podcast independent from Robinhood.
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…
continue reading
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…
continue reading
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…
continue reading
The avforums podcast brings you the latest tech, movie and gaming news, plus special features, interviews and show reports from the world of audio visual home entertainment
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continue reading
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…
continue reading
The Cārvāka Podcast is a series of long-form conversations hosted by Kushal Mehra. The podcast covers a wide range of subjects where Kushal speaks with a wide range of guests to talk about sports, philosophy, public policy, current affairs, history, economics, etc.
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continue reading
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continue reading
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