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For politicians, what makes a successful TikTok?

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Manage episode 520048562 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One thing almost everyone can agree on about Zohran Mamdani, mayor-elect of New York City: he's very good at vertical short-form video.


Love it or hate it, the format has a stylistic language all its own. So, we asked Joshua Scacco, professor of communications and director of the Center for Sustainable Democracy at the University of South Florida, to help us dissect what exactly makes a political short form video effective.

  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 520048562 series 3603730
Content provided by American Public Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Public Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One thing almost everyone can agree on about Zohran Mamdani, mayor-elect of New York City: he's very good at vertical short-form video.


Love it or hate it, the format has a stylistic language all its own. So, we asked Joshua Scacco, professor of communications and director of the Center for Sustainable Democracy at the University of South Florida, to help us dissect what exactly makes a political short form video effective.

  continue reading

167 episodes

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