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S03E05: Keyword-targeted content marketing for marketplaces

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Manage episode 389173264 series 3334188
Content provided by Sharetribe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharetribe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.

Article available at:

Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy

Sources and further reading:

Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog

Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog

Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal

An update to how we generate web page titles, Google Search Central Blog

What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal

Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal

How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation

The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation

63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog

Experts and companies to follow:

Ross Simmonds

Foundation

Animalz Blog

SparkToro Blog

Rand Fishkin

Amanda Natividad

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 389173264 series 3334188
Content provided by Sharetribe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharetribe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.

Article available at:

Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy

Sources and further reading:

Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog

Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog

Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal

An update to how we generate web page titles, Google Search Central Blog

What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal

Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal

How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation

The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation

63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog

Experts and companies to follow:

Ross Simmonds

Foundation

Animalz Blog

SparkToro Blog

Rand Fishkin

Amanda Natividad

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  continue reading

34 episodes

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