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Messaging Makeovers: Real Life Examples That Attract Clients - Ep 152

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Manage episode 485362320 series 3376886
Content provided by Kathy Colaiacovo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathy Colaiacovo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.

In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you exactly what changes made their marketing more effective and attract more clients.

If you’ve ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you’ll take away valuable ideas from these transformations.

In this episode, you’ll learn:

  • What made each “before” message confusing or forgettable
  • How clearer intros and elevator pitches made conversations easier
  • Ways to describe what you do so ideal clients recognize themselves
  • Why simplifying services can actually help you stand out
  • What happens when your message finally feels like you

If you learn best by example, this is the episode to listen to. You’ll walk away with inspiration and insights you can apply to your own practice right away.

🎧 Hit play to learn from messaging that works and how to make yours stronger, too.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/152

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

  continue reading

156 episodes

Artwork
iconShare
 
Manage episode 485362320 series 3376886
Content provided by Kathy Colaiacovo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathy Colaiacovo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.

In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you exactly what changes made their marketing more effective and attract more clients.

If you’ve ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you’ll take away valuable ideas from these transformations.

In this episode, you’ll learn:

  • What made each “before” message confusing or forgettable
  • How clearer intros and elevator pitches made conversations easier
  • Ways to describe what you do so ideal clients recognize themselves
  • Why simplifying services can actually help you stand out
  • What happens when your message finally feels like you

If you learn best by example, this is the episode to listen to. You’ll walk away with inspiration and insights you can apply to your own practice right away.

🎧 Hit play to learn from messaging that works and how to make yours stronger, too.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/152

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

  continue reading

156 episodes

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