If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients.

Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.

This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.

It’s time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.

Listen in to learn:

• How a simple 4-week cycle makes marketing manageable instead of overwhelming
• Why developing a bucket of content topics brings clarity, consistency, and focus to your marketing
• The easiest way to map out a year of content ideas without starting from scratch

By the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.

This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166

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