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Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.

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Manage episode 507890060 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.

Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

  continue reading

216 episodes

Artwork
iconShare
 
Manage episode 507890060 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.

Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

  continue reading

216 episodes

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