What happens when a Mum with no business degree takes a kitchen-table idea and turns it into a £3.5 million beauty empire?

In this episode, I sit down with Lucy Pearce, the fearless founder of House of Amour, a DIY beauty brand that’s rewritten the rules of at-home glamour. Lucy’s not here with a polished pitch or corporate buzzwords—she’s bringing raw, unfiltered hustle, showing how she built a loyal tribe on social media that feels more like mates than metrics.

What You’ll Learn:

• From Hunch to Heavy Hitter: How Lucy spotted a gap in the beauty game and turned a DIY idea into a £3.5 million brand—without a business degree in sight.
• Cracking the TikTok Code: The secrets behind her viral success, and how she’s made at-home lash and nail treatments a must-have for her community.
• Building a Tribe, not a Following: Discover why Lucy’s social media strategy is less about faceless fans and more about real connection—and how you can do the same.
• The Power of Grit Over Glamour: Why raw honesty and community vibes have outshone slick marketing in growing House of Amour.
• Motherhood Meets Million-Pound Dreams: Lucy gets candid about the chaos of balancing kids and a skyrocketing business, from warehouse tantrums to midnight meltdowns. She shares how embracing the mess has fuelled her resilience and kept her grounded.

Lucy’s story is messy, inspiring, and a brilliant reminder that the best empires start with nerve, not a textbook.

Marketing Vs The World is produced by Urban Podcasts.