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Mastering Amazon Marketing: How to Crack The Code
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Curious about cracking the wild beast of Amazon marketing? I’m diving into the chaos with Michael Doroszuk, Holistic Search Senior Manager at Colgate-Palmolive, back by demand after last year’s agency-brand breakdown.
In this episode, we’re unpacking Amazon’s ad ecosystem, SEO quirks, and sales hacks—a raw guide for brands hungry to shine. Michael’s spilling the unfiltered truth on why it’s his favourite playground, from vendor-seller tangles to balancing paid ads with organic grit.
What You’ll Learn
- Amazon Ad Playbook: How brands can boost visibility without burning cash.
- SEO Survival: Tricks to outsmart Amazon’s search and rise up.
- Vendor vs. Seller Smackdown: What setup wins for your hustle.
- Review Power: How one review or bad delivery can flip everything.
- Organic Grit: Blending ads with hustle for lasting impact.
Michael’s proof that winning on Amazon isn’t a fluke—it’s a grind, built step by relentless step.
Marketing Vs The World is produced by Urban Podcasts.
26 episodes
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