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The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi

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Manage episode 462771284 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.


Episode Highlights:

  • Alex's journey from sales to marketing leadership
  • The evolution of financial services marketing
  • The importance of unified marketing strategies
  • How constraints drive creativity in marketing
  • The future of Citi's brand and marketing initiatives
  • The role of sponsorships and partnerships
  • Leadership philosophy and team development


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

322 episodes

Artwork
iconShare
 
Manage episode 462771284 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.


Episode Highlights:

  • Alex's journey from sales to marketing leadership
  • The evolution of financial services marketing
  • The importance of unified marketing strategies
  • How constraints drive creativity in marketing
  • The future of Citi's brand and marketing initiatives
  • The role of sponsorships and partnerships
  • Leadership philosophy and team development


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

322 episodes

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