Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Marketing Vanguard
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Immersive Technologies and the Future of Marketing: Insights from Karina Kogan, CMO of Infinite Reality
Manage episode 484168027 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.
What You'll Learn:
- How immersive experiences can increase customer acquisition by 67% through truly incremental reach
- Why the transition from 2D to 3D commerce mirrors the evolution of online video advertising
- The framework for implementing immersive technology without disrupting existing customer experiences
- How to leverage gamification and loyalty programs within 3D environments to drive engagement
- The importance of focusing on innovation rather than competition when building disruptive technologies
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators – Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency – Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
318 episodes
Share
Manage episode 484168027 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.
What You'll Learn:
- How immersive experiences can increase customer acquisition by 67% through truly incremental reach
- Why the transition from 2D to 3D commerce mirrors the evolution of online video advertising
- The framework for implementing immersive technology without disrupting existing customer experiences
- How to leverage gamification and loyalty programs within 3D environments to drive engagement
- The importance of focusing on innovation rather than competition when building disruptive technologies
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators – Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency – Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
318 episodes
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Similar to Marketing Vanguard
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
