How Hilton Democratized Creativity Through AI—Breaking Down Barriers With Mark Weinstein Marketing Vanguard podcast

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How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein

4d ago 20:36

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AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.

In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity.

What You'll Learn:

How AI is democratizing creativity and leveling the playing field for all brands
Why the future involves "agentic AI talking to agentic AI" and what that means for marketers
How to create experiential activations that scale through content amplification
The importance of maintaining share of wallet in constrained spending environments
Why being authentic in today's cultural landscape is more challenging than ever
How strategic partnerships with celebrities and brands create mutual value
The evolution of Cannes Lions and what CMOs should focus on at industry events

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