Building The Most Agile, Adaptable And Resilient Marketing Team: The Jennie Weber Way Marketing Vanguard podcast

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Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way

2d ago 35:32

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In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time).

Tune in for actionable insights on weathering one of retail’s most dynamic periods.

What You'll Learn:

How to build a customer-first decision-making framework that becomes embedded in organizational culture
Why adaptability and growth mindset trump traditional team expansion and contraction in volatile markets
How learning from setbacks can become your true competitive advantage
The strategic value of retail media networks beyond ads
How to identify and activate "passion points" for authentic brand partnerships based on cultural momentum
The resurgence of physical retail as a differentiator in the AI era
Why creator partnerships and influencer storefronts unlock authentic brand storytelling

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