Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?
This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything.
Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.
In this episode, Sophia continues her conversation with evergreen funnel expert Polly Lavarello to tackle one of the biggest challenges facing entrepreneurs today: how to build trust and make sales in an increasingly skeptical market where people need more touch points than ever before.
We cover:
➡️ How low ticket offers are replacing webinars as the new "trust builder" (and why charging $50-$500 upfront gets better results than free)
➡️ The truth about touch points: why it's gone from 7 to 83 touch points before someone buys (and how to make this work FOR you, not against you)
➡️ Why retention should be 50%+ of your marketing focus (and how one client renewed for the FOURTH year in a row)
➡️ The biggest mistake entrepreneurs make: building fancy funnels before validating their offer actually sells
➡️ How to create a "body of work" with your content so new people can quickly understand what you do and why you're different
➡️ Why your business should be "the most boring thing about you" (and how simplicity builds trust faster than complexity)
➡️ The psychology behind why people say "that was so helpful!" but never actually implement what you taught them
➡️ How to reverse engineer everything from your high ticket offer (including list growth strategies that actually convert)
➡️ Why ads are becoming non-negotiable for sustainable growth (even if you start with just a small budget)
Whether you're struggling with low conversion rates, dealing with tire-kickers, or wondering why your "perfect" funnel isn't working, this episode gives you the roadmap to build systems that actually convert prospects into long-term, high-value clients.
Resources mentioned in the episode:
➡️ Polly's free guide: "How to Turn Your Group Program Into an Everyday Sales Machine" → https://pollylavarello.com/opt-in
➡️ Part 1 of this conversation on "Make More Money Without Selling Your Soul" podcast
➡️ Upcoming free training on building evergreen funnels (check Polly's website for dates)
Connect with Polly Lavarello:
Website: pollylavarello.com
Instagram: @pollylavarello
Podcast: Make More Money Without Selling Your Soul
Connect with Sophia:
Website: gotocoach.club
Listen to 15 Minute Strategy Sessions: gotocoach.club/fortheLoveofMarketing
Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.