Why Your Personal Brand Matters (And How to Use It to Grow Your Business)
Manage episode 508005497 series 3550086
The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break.
In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to learn how to balance personality with professionalism in your content, find your most marketable “signature thing,” and build a loyal audience without posting 15 Reels a day.
Marketing sucks. Let’s learn together. Hit play to discover:
- Low-lift ways to weave opportunities for connection into your marketing
- Why you need to audit your touchpoints to make sure your brand is showing up consistently
- Real-life examples of personal brands that make an impact (and a ton of sales!)
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Timestamps:
00:12 Intro
01:47 Sara Blakely & Spanx example
04:04 Mel Robbins & the 5 Second Rule example
06:20 Keep it simple
07:52 Personalize your pitch
09:16 Be consistent everywhere
10:47 Your signature thing & experience
14:02 Just be you
16:48 Action items & outro
Links mentioned:
TEDx: Mel Robbins - How to Stop Screwing Yourself Over
youtube.com/watch?v=Lp7E973zozc
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
79 episodes