Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money.

In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI. Hit play and get ready to cut out some dead weight and busywork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• Our 5-part auditing framework (and how to make the process less stressful!)
• The metrics that you need to keep an eye on and what you can ignore
• Which investments to dump and which to double-down on

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Timestamps:‌ ‌

00:11 Intro

01:01 Why audit?

03:12 Performance audit

05:54 Financial audit

10:29 Community & relationship audit

13:35 Content & strategy audit

16:57 Future audit

20:07 Action item

21:39 Wrap-up & outro

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency