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Want to receive more referrals? Consider being a great referral source!
Manage episode 514683570 series 3591259
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When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:
- You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).
- When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.
In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.
If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
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