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We know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.

And at the same time it feels very, very challenging to stand out in this very noisy, cluttered virtual marketplace in which there are so many people making claims similar to ours.

How do our right-fit clients find us? How do we find them?

There is an invisible marketplace that doesn’t exist on social media. Search bots can’t find this marketplace because it never gets to the Internet.

But you know someone right now who wants to send you a great fit client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.