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Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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E067: How Marketers Should Actually Be Using AI, with the Boring Marketer

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Manage episode 493311380 series 3649143
Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.

We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won’t drive results on its own. James shares how he’s using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.

James also walks us through how he’s thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.

To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.

Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠.

00:00 Introduction

04:33 The Evolution of Boring Marketer

08:41 Understanding Agents vs. Workflows

12:50 The Year of Efficiency in AI

17:40 Getting Started with AI Workflows

21:27 Research and Analysis with AI

28:46 Vibe Coding vs. Traditional Automation

36:25 Tactical Approaches to Creative Generation

42:32 Scraping Ads and Analyzing Competitors

46:19 Building a Unique Marketing Brief

48:16 Learning to Use AI Tools Effectively

50:08 The Future of AI in Marketing

58:59 Creating a Brand Analysis

01:01:00 The Future of AI Tools in E-commerce

01:05:09 Closing the Loop with AI Workflows

01:11:31 Building a Shopify Site with AI

01:22:45 The Future of Media Buying with AI

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 493311380 series 3649143
Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.

We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won’t drive results on its own. James shares how he’s using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.

James also walks us through how he’s thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.

To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.

Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠.

00:00 Introduction

04:33 The Evolution of Boring Marketer

08:41 Understanding Agents vs. Workflows

12:50 The Year of Efficiency in AI

17:40 Getting Started with AI Workflows

21:27 Research and Analysis with AI

28:46 Vibe Coding vs. Traditional Automation

36:25 Tactical Approaches to Creative Generation

42:32 Scraping Ads and Analyzing Competitors

46:19 Building a Unique Marketing Brief

48:16 Learning to Use AI Tools Effectively

50:08 The Future of AI in Marketing

58:59 Creating a Brand Analysis

01:01:00 The Future of AI Tools in E-commerce

01:05:09 Closing the Loop with AI Workflows

01:11:31 Building a Shopify Site with AI

01:22:45 The Future of Media Buying with AI

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

68 episodes

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