E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, And Post-Mortem Product Launches Marketing Operators podcast

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

3d ago 1:26:56

Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis.

We share how we tier our launches, how different teams contribute (from product marketing to paid media), and the systems we use to keep everything moving, including ClickUp, Figma, and Notion. We also review our go-to-market boards in real time, showing how we centralize assets, messaging, and strategy across every channel to run high-impact, cohesive campaigns.

Finally, we dive into how we're starting to use AI, especially in copywriting workflows, and where human creativity still plays a critical role.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

05:22 Defining Go-To-Market Strategies

12:03 The Product Prequel Process

17:15 Attribution Models and Their Impact

20:22 Understanding Product Launch Tiers

23:39 Collaboration Between Product and Marketing Teams

29:12 Creating Cohesive Marketing Messaging

35:46 The Role of Project Management in Marketing

39:09 Post-Mortem Analysis for Continuous Improvement

45:43 Centralizing Project Management Functions

48:36 Go-To-Market Strategy and Execution

55:27 Comprehensive Creative Briefs for Launches

58:14 Centralizing Creative Assets

01:02:56 Brand vs. Product Messaging

01:05:39 Design Toolkits for Cohesive Branding

01:11:02 Creative Problem Solving with Existing Assets

01:15:24 Leveraging AI for Content Creation

01:19:09 Establishing a Design System

01:22:01 Iterating on Go-to-Market Strategies

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Northbeam.

https://www.northbeam.io/

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

60 episodes