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E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness

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Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:13 Growth Strategies and Creative Testing

04:31 Dan McCormick and Create Wellness Overview

07:19 Identifying Market Opportunities in Creatine

10:44 Team Management and Organizational Structure

13:51 Revenue Growth and Headcount Dynamics

20:04 In-House vs. Outsourcing Strategies

26:32 Marketing Operations and Team Responsibilities

32:21 Future Growth Projections and Business Scalability

37:18 Market Trends and Challenges in the Supplement Industry

39:12 Navigating the Supplement Industry's Challenges

42:57 The Evolution of DTC Brands

46:20 Building High-Leverage Teams

56:21 Leveraging AI and Technology in Marketing

01:01:34 Capitalizing on Seasonal Trends

01:03:01 Product Expansion Strategies

01:09:19 The Power of Influencer Marketing

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 468558644 series 3649143
Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:13 Growth Strategies and Creative Testing

04:31 Dan McCormick and Create Wellness Overview

07:19 Identifying Market Opportunities in Creatine

10:44 Team Management and Organizational Structure

13:51 Revenue Growth and Headcount Dynamics

20:04 In-House vs. Outsourcing Strategies

26:32 Marketing Operations and Team Responsibilities

32:21 Future Growth Projections and Business Scalability

37:18 Market Trends and Challenges in the Supplement Industry

39:12 Navigating the Supplement Industry's Challenges

42:57 The Evolution of DTC Brands

46:20 Building High-Leverage Teams

56:21 Leveraging AI and Technology in Marketing

01:01:34 Capitalizing on Seasonal Trends

01:03:01 Product Expansion Strategies

01:09:19 The Power of Influencer Marketing

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

68 episodes

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