E017: The Sweepstakes Tactics To Create Tentpole Moments Marketing Operators podcast

E017: The Sweepstakes Tactics To Create Tentpole Moments

9M ago 1:20:44

Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

00:00 Introduction and Overview

07:44 Benefits of Sweepstakes in E-commerce

13:43 Content and Experiences in Sweepstakes

19:43 Engaging Customers and Driving Revenue

25:09 Quality of Leads and Entry Mechanics

32:47 Building Brand Awareness and Equity

35:08 Timing Sweepstakes for Maximum Impact

38:37 Website User Experience and Education

40:01 Integrating Sweepstakes into the E-commerce Experience

43:55 Optimizing Landing Pages and Funnels for Sweepstakes

46:43 The Importance of Retention and Referral Programs

49:37 Exploring Direct Mail as an Acquisition Channel

57:17 Creating High-Quality Content and Building Trust

01:05:10 The Need for Ongoing Testing and Optimization

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. ⁠⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

57 episodes