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Why Email Still Works: Privacy, Personalization, and Inbox ROI

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Manage episode 518017541 series 1028192
Content provided by Marketing News Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing News Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.

From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that truly connect with audiences.

Whether you’re refining your CRM strategy or struggling to cut through crowded inboxes, this episode delivers actionable tips on personalization, automation, compliance, and creative best practices, all rooted in Geoffrey’s experience helping Canadian businesses grow through smarter marketing.

  continue reading

471 episodes

Artwork
iconShare
 
Manage episode 518017541 series 1028192
Content provided by Marketing News Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing News Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.

From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that truly connect with audiences.

Whether you’re refining your CRM strategy or struggling to cut through crowded inboxes, this episode delivers actionable tips on personalization, automation, compliance, and creative best practices, all rooted in Geoffrey’s experience helping Canadian businesses grow through smarter marketing.

  continue reading

471 episodes

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