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The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success

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Manage episode 516121030 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.

In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.

They explore:

  • Why 95% of marketers say crafting emotionally resonant messaging is hard

  • The difference between “Hi {First Name}” and genuinely thoughtful personalisation

  • How to use first-party data in a way that feels human, not extractive

  • What trust looks like in practice — not theory

  • Examples of brands who walk this line well

This isn’t about sentimentality. It’s about treating people like people, at scale.

  continue reading

341 episodes

Artwork
iconShare
 
Manage episode 516121030 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.

In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.

They explore:

  • Why 95% of marketers say crafting emotionally resonant messaging is hard

  • The difference between “Hi {First Name}” and genuinely thoughtful personalisation

  • How to use first-party data in a way that feels human, not extractive

  • What trust looks like in practice — not theory

  • Examples of brands who walk this line well

This isn’t about sentimentality. It’s about treating people like people, at scale.

  continue reading

341 episodes

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