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The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success
Manage episode 516121030 series 2853165
Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.
In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.
They explore:
- Why 95% of marketers say crafting emotionally resonant messaging is hard 
- The difference between “Hi {First Name}” and genuinely thoughtful personalisation 
- How to use first-party data in a way that feels human, not extractive 
- What trust looks like in practice — not theory 
- Examples of brands who walk this line well 
This isn’t about sentimentality. It’s about treating people like people, at scale.
341 episodes
Manage episode 516121030 series 2853165
Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.
In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.
They explore:
- Why 95% of marketers say crafting emotionally resonant messaging is hard 
- The difference between “Hi {First Name}” and genuinely thoughtful personalisation 
- How to use first-party data in a way that feels human, not extractive 
- What trust looks like in practice — not theory 
- Examples of brands who walk this line well 
This isn’t about sentimentality. It’s about treating people like people, at scale.
341 episodes
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