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How to get to better ideas — Pieter-Paul and Matt from Better Briefs

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Manage episode 485454444 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:

  • What’s holding better ideas back for your brand?
  • Common mistakes made when evaluating ideas
  • Practical tips to improve your creative decision-making
  continue reading

345 episodes

Artwork
iconShare
 
Manage episode 485454444 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:

  • What’s holding better ideas back for your brand?
  • Common mistakes made when evaluating ideas
  • Practical tips to improve your creative decision-making
  continue reading

345 episodes

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