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How to get to better ideas — Pieter-Paul and Matt from Better Briefs
Manage episode 485454444 series 2853165
Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:
- What’s holding better ideas back for your brand?
- Common mistakes made when evaluating ideas
- Practical tips to improve your creative decision-making
345 episodes
Manage episode 485454444 series 2853165
Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:
- What’s holding better ideas back for your brand?
- Common mistakes made when evaluating ideas
- Practical tips to improve your creative decision-making
345 episodes
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