The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46)

Today we are joined by Anita Chauhan, a stellar marketer out of Toronto with a profound background in EDI and inclusive marketing. She begins by detailing her transition from law into marketing and tells us how she got into the inclusive marketing space through her involvement with Women in Tech. We all talk through the definitions of EDI and inclusive marketing and go through the differences between the two. We explore some key concepts to good inclusive marketing such as avoiding performative action, making small acts of defiance that can lead to bigger change, and why tokenism doesn’t work. (6:46 - 31:20)

We discuss what an acceptable pace is when trying to enact change and being thoughtful and intentional about your activism by using our privilege for good. We question why it seems so many brands struggle with inclusive marketing and EDI as a whole. Anita brings up key concepts such as not putting people in a box, ensuring that brands are actually talking to their customers, and other approaches to engaging with the community. We offer inclusive pricing as an option and discuss if it is really viable or effective. We finish off the conversation by talking through some mistakes that Anita has made in the past and talk through how and why we see brands missing the mark in their inclusive marketing attempts. (31:20 - 1:04:32)

Astrology 101: Anita uses her deep passion for astrology to teach us a little bit about it. We learn that there are a lot more layers to it beyond the cheesiness of the daily horoscopes and how it’s kind of making a comeback into the mainstream recently. We also learn that there’s something mildly suspicious with the timing of certain planets and certain recent world events. She then puts her knowledge to the test by trying to guess all of the hosts’ signs and then talking us through what the different signs actually mean. Not gonna lie… some of it was mad accurate. (1:04:32 - 1:26:30)

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