In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and more specific Edmonton initiatives like the Edmonton 10K. If you have any interest in lululemon, this episode is definitely worth a listen! And thanks again to Sophia for sharing her marketing knowledge and insight on the podcast.