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Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this powerful episode, Beverly sits down with TEDx coach and copywriter Cathlyn Melvin to explore the truth behind becoming visible, owning your message, and crafting what she calls a Power Idea, the foundational clarity that shapes every part of your brand and business. From navigating entrepreneurship as an introverted, neurodivergent creator to stepping onto the TEDx stage with confidence, Cathlyn breaks down the process of distilling your lived experiences into an idea that resonates, converts, and creates ripple effects far beyond the red circle.

Three Key Marketing Topics Discussed:

1. Power Ideas & Brand Clarity: Cathlyn breaks down the concept of a Power Idea, the deep, foundational message that becomes the backbone of your brand, content, and visibility strategy.

2. Visibility, Confidence, and Thought Leadership: Through her own TEDx journey, Cathlyn reveals the emotional and mindset work required to step onto any stage with impact, especially for introverted or neurodivergent entrepreneurs.

3. Transforming Lived Experiences Into Marketing Assets: Beverly and Cathlyn explore how stories, client transformations, and personal insights become the raw material for content pillars, brand messaging, and powerful talks.

Follow Cathlyn:
Cathlyn | LinkedIn
RightCat Creative | Instagram
RightCat Creative | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz