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Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Halfway through Season 6 of the podcast, we tackle one of the biggest reasons entrepreneurs stall: getting stuck in “almost there” mode. Your brand might be close, but if it feels off, inconsistent, or outdated, it will hold you back from showing up with confidence. In this episode, Beverly shares the top three reasons this happens: misaligned voice and visuals, outdated branding, and lack of consistency, and how you can fix each one. If you’ve been hesitating to fully activate your brand, this is your sign to align, simplify, and step forward boldly.

Three Key Marketing Topics Discussed:

1. When Voice and Visuals Don’t Match: If your Instagram is playful but your website feels corporate, you're sending mixed signals. Consistency across platforms is key to building trust.
2. Outgrowing Your Old Branding: As you evolve, ensure your branding keeps pace. Refresh your messaging and visuals every 12–18 months to reflect your current identity and future aspirations.
3. The Cost of Inconsistency: Differing fonts, colors, and styles can make your brand seem scattered. A brand kit and consistent templates foster cohesion, enhancing recognition and confidence.

Dare to be Wickedly Branded

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz