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This one hits different. This episode is the shorter version of our full episode with Joe Glover (which dropped last week) but trust us, it still packs a punch!
Katie catches up with Joe Glover, founder of The Marketing Meetup, to talk about how marketing really feels right now. From the rise of zero-click search and AI discovery, to why your website might not be the centre of your universe anymore, this episode is all about cutting through the noise and keeping it human.
A few things you’ll take away:
1. You’re not imagining it, marketing DOES feel intense right now
Joe shares insights from a survey of 1,000+ marketers. Words like “uncertain” and “stressful” came up a lot but so did “positively challenging.” SO you’re not alone!
2. Websites aren’t the star of the show anymore.

People are discovering brands on LinkedIn, TikTok, and YouTube and often deciding before they even hit your site. Time to think social-first, not site-first!
3. Attribution’s broken and that’s okay...
The buyer journey is messy, AI search is rising, and tracking isn’t what it used to be. But if we focus more on clear messaging and internal buy-in, we can still make marketing work!
Got 12 minutes? This version gives you the sharpest bits of a much bigger convo. Go check out the full episode if you want more but if you're short on time, start here.
Connect with Joe
https://www.linkedin.com/in/josepheglover/
The Marketing Meetup
https://themarketingmeetup.com/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/