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How to Win the 60% of Deals You’re Losing Without Knowing It
Manage episode 518909257 series 3478033
Most B2B marketers are missing their biggest growth opportunity and it’s hiding in plain sight.
At our Marketing in the Madness Live anti-conference, Jennifer Shaw-Sweet, EMEA Lead at LinkedIn’s B2B Institute, breaks down the “Hidden Buyer Gap” - why 40–60% of deals never close, how to reach the decision-makers you’ve been ignoring, and why brand fame still wins in a world obsessed with clicks.
From the psychology of The Bachelor to the “Circles of Doom” that show how marketing and sales fall out of sync, this talk is a masterclass in how to think differently, act smarter, and make marketing the true engine of growth in your business
Follow us for upcoming talks from the world’s biggest brands and boldest thinkers.
Jennifer Shaw-Sweet
https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/
Katie Street
https://www.linkedin.com/in/katiestreet/
Marketing in the Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Street Agency
https://www.linkedin.com/company/streetagency/
https://www.instagram.com/street.agency/
100 episodes
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