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From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day
Manage episode 515305444 series 3692860
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Strategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works.
• hair-wash analogy applied to consistency and planning
• setting specific goals per channel and asset
• defining ROI for booths, leads groups, and ads
• reading analytics and measuring what matters
• social media as SEO fuel with strong CTAs
• 30‑day review cycles and budget reallocation
• prioritizing strategy over last‑minute marketing
If you need help with any kind of social media stuff, I do have a DIY social media webinar on my website, themarketingbroker.com
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Chapters
1. From Dry Shampoo to Strategy: Keeping Your Marketing Fresh Every Day (00:00:00)
2. Welcome and Hair-Wash Analogy (00:00:53)
3. Don’t Mask Weak Marketing (00:02:32)
4. Goals Before Tactics (00:03:20)
5. Measure ROI Across Channels (00:05:10)
6. Social Media, SEO, and Signals (00:07:17)
7. Review, Optimize, and Reinvest (00:09:34)
8. Make Strategy First, Resources Offered (00:10:18)
52 episodes
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