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Measuring What Matters: Marketing Metrics That Drive Action
Manage episode 517791722 series 3685812
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In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning.
You’ll learn
- How to map business goals to a small set of metrics that matter
- Why follower counts and likes are usually vanity metrics
- Which social metrics fit each stage (awareness, consideration, intent)
- The difference between unique visitors and pageviews on your site
- How traffic sources and device mix affect decisions
- How to read the story in the numbers and act on it
Quick wins
- Write a one-page goals → metrics map you’ll review monthly
- Add “How did you find us?” to your contact form and log answers
- Switch social profiles to business/creator to unlock insights
- Give each new post one objective and judge it only on that
Key takeaway
Pick a few metrics that map to clear goals, review them on a cadence, and let them guide what you make next. Everything else is noise.
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