In this episode of Marketing for Doctors, Dr. Shefali Miglani shares the lessons she learned in building a successful dry eye practice from the ground up. Speaking from her own experience, she explains how to move beyond technical explanations and focus on education, empathy, and clarity to help patients understand their condition and commit to treatment.

Dr. Miglani offers a step-by-step look at how doctors can communicate more effectively, earn trust, and convert patients without feeling salesy. She explores the psychology of today’s informed patient, the importance of using visuals and simple language, and how consistent execution leads to measurable growth.

This episode is an essential listen for doctors who want to strengthen patient relationships, expand their specialty services, and create a thriving, sustainable practice.