The daily drama of money and work from the BBC.
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Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Using Guerrilla Publicity to Boost Leads, Referrals, and Profits with Jill Lublin | Marketing Expedition Podcast
Manage episode 510050913 series 1954021
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin
00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 – 01:35 About Jill’s
01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter
10:52 - 13:09 Welcome to the show, Jill!
13:10 - 15:05 Top Tips for Publicity
15:06 - 17:36 Trending Topics in Media
17:37 - 21:22 Resources for Publicity
21:23 - 24:35 Success Stories in Publicity
25:12 - 27:56 Power of Publicity
27:57 - 30:27 Career Advice for New Graduates
30:28 - 32:07 Following Your Inspiration
32:08 - 34:02 Challenges in Publicity
34:04 - 35:48 Top of Mind Awareness
35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)
36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!
37:43 - 38:29 Join the Marketing Expedition Community today!
Like what you hear but need more information?
#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy
Hosted on Acast. See acast.com/privacy for more information.
248 episodes
Using Guerrilla Publicity to Boost Leads, Referrals, and Profits with Jill Lublin | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Share
Manage episode 510050913 series 1954021
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin
00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 – 01:35 About Jill’s
01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter
10:52 - 13:09 Welcome to the show, Jill!
13:10 - 15:05 Top Tips for Publicity
15:06 - 17:36 Trending Topics in Media
17:37 - 21:22 Resources for Publicity
21:23 - 24:35 Success Stories in Publicity
25:12 - 27:56 Power of Publicity
27:57 - 30:27 Career Advice for New Graduates
30:28 - 32:07 Following Your Inspiration
32:08 - 34:02 Challenges in Publicity
34:04 - 35:48 Top of Mind Awareness
35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)
36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!
37:43 - 38:29 Join the Marketing Expedition Community today!
Like what you hear but need more information?
#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy
Hosted on Acast. See acast.com/privacy for more information.
248 episodes
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Similar to Marketing Expedition Podcast with Rhea Allen, Peppershock Media
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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