START Planning: Getting ROI from Your Digital Marketing with Corey Morris | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.

00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:23 About Corey

01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups

07:47 - 10:07 Welcome to the show, Corey!

10:08 - 14:10 Success Story: Global Logistics Firm

14:11 - 19:08 The S.T.A.R.T. Planning Process

19:09 - 21:09 Importance of Strategy in Marketing

21:10 - 25:10 Company Structure and Team Dynamics

25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

26:12 - 28:28 Future Growth and Goals

28:29 - 32:02 Tools and Technology in Marketing

32:03 - 40:48 Ethics of Using AI

40:49 - 45:10 Get in Touch with Corey

45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!

45:33 - 46:19 Join the Marketing Expedition Community today!

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