Merging Traditional Mail With Digital Tactics For Holistic Brand Growth With Wilson Zehr | Marketing Expedition Podcast Marketing Expedition Podcast With Rhea Allen, Peppershock Media podcast

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Merging Traditional Mail with Digital Tactics for Holistic Brand Growth with Wilson Zehr | Marketing Expedition Podcast

4d ago 54:43

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Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.

00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr

00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:55 - 02:23 Wilson’s Background

02:24 - 10:13 Marketing Essentials Moment: Brand Consistency

10:14 - 12:02 Welcome to the show, Wilson!

12:03 - 14:50 Transition from Auto Mechanic to Marketing

14:51 - 17:31 Personal Interests and Hobbies

17:32 - 23:46 Overview of Product Management and Marketing Strategy

23:47 - 27:32 Pricing Strategies and Brand Perception

27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:10 - 35:45 Detailed Product Launch Process

35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)

39:10 - 45:13 Benefits of Using Zairmail

45:14 - 51:26 Customization Options for Direct Mail

51:27 - 53:16 Finding the Right Tools for the Right Job

53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

53:57 - 54:43 Join the Marketing Expedition Community today!

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