))
Willingness to Pay
Manage episode 525761069 series 3618484
Content provided by Mark Donnigan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Donnigan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Your pricing and retention strategies might be creating adversaries instead of allies. Traditional Willingness-to-Pay (WTP) metrics are dangerously incomplete, lumping genuine loyalty with coercive lock-in. This flawed view builds a fragile business, even if revenue looks strong.
On this episode of the Marketing Execution Podcast, we're exposing why a company built on 'Coercion' is a ticking time bomb, while one built on 'Love' is positioned for durable, non-linear growth. We'll guide you through a powerful growth framework that reframes WTP into three distinct drivers: Love, Utility, and Coercion. You'll get the GTM playbook for building 'Love'—using mission, reciprocity, and exceptional quality to create a moat that features and price can't breach.
Subscribe to the Marketing Execution Podcast for more actionable frameworks that drive real enterprise value. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
48 episodes
Share
