Most companies compete in crowded markets using outdated playbooks. The Category Design Scorecard reveals why Tesla and Airbnb dominate while competitors struggle – they didn't just build better products, they created entirely new categories. This framework scores companies across five critical dimensions: market size, differentiation, mission clarity, data flywheel, and network effects.

The Marketing Execution Podcast breaks down the three strategic positions every tech company must choose: "be the winner" (compete on scale), "be the best" (compete on quality), or "be different" (create new categories). Tesla rejected gasoline entirely while traditional automakers optimized engines. Airbnb redefined travel as community belonging instead of competing with hotel booking sites. Both companies identified deep customer pain points and built movements around solutions.

Your technical innovation means nothing without category positioning. This episode delivers the exact methodology for transitioning from feature competition to category creation, including POV development and market reframing strategies that turn startups into industry leaders.

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