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Content provided by Marketing Draft Podcast and Chris Eggleston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Draft Podcast and Chris Eggleston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Episode 011 - Are You Building an Army of Users?

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Manage episode 153581189 series 1094398
Content provided by Marketing Draft Podcast and Chris Eggleston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Draft Podcast and Chris Eggleston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.
  continue reading

9 episodes

Artwork
iconShare
 
Manage episode 153581189 series 1094398
Content provided by Marketing Draft Podcast and Chris Eggleston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Draft Podcast and Chris Eggleston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.
  continue reading

9 episodes

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