))
The Comfort Trap Dilemma with Michael Maximoff
Manage episode 502502752 series 3456164
Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip.
In this episode, Michael challenges that mindset head-on. He shares why waiting for a downturn before testing new channels or formats is a risky move, how to run small experiments alongside BAU, and the mindset shift needed to keep performance growing in a fast-changing market.
101 episodes
Share
