Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Process Paralysis in CPG
MP3•Episode home
Manage episode 501520174 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The discussion this week is on the latest blog post on C3Centricity "Unlocking CPG Growth: Conquering Process Paralysis with QC2™." It diagnoses a critical issue for mid-sized CPG brands: process paralysis, identifying it as an internal barrier to innovation and growth. It explains how this paralysis manifests through excessive approval steps and a disconnect from rapid consumer expectations, leading to missed opportunities. The experts then introduce the QC2™ framework (Quantum Customer Centricity) as a solution, highlighting its four orbits - Company, Consumer, Brand, and Process - to pinpoint and address inertia. It concludes by offering some simple, actionable steps for mid-level leaders to implement QC2™, providing a case study and concrete recommendations to foster agility and accelerate market responsiveness.
…
continue reading
104 episodes
MP3•Episode home
Manage episode 501520174 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The discussion this week is on the latest blog post on C3Centricity "Unlocking CPG Growth: Conquering Process Paralysis with QC2™." It diagnoses a critical issue for mid-sized CPG brands: process paralysis, identifying it as an internal barrier to innovation and growth. It explains how this paralysis manifests through excessive approval steps and a disconnect from rapid consumer expectations, leading to missed opportunities. The experts then introduce the QC2™ framework (Quantum Customer Centricity) as a solution, highlighting its four orbits - Company, Consumer, Brand, and Process - to pinpoint and address inertia. It concludes by offering some simple, actionable steps for mid-level leaders to implement QC2™, providing a case study and concrete recommendations to foster agility and accelerate market responsiveness.
…
continue reading
104 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.