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How Pure Storage Leverages Data and AI to Transform the Customer Experience - Marketing: Art & Science - EP13

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Manage episode 454006371 series 3597870
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Please welcome Pure Storage CMO Lynn Lucas to this week's episode of Marketing: Art & Science. Lynn talks with CMO Advisor Lisa Martin about navigating to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing.ep13

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14 episodes

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Manage episode 454006371 series 3597870
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Please welcome Pure Storage CMO Lynn Lucas to this week's episode of Marketing: Art & Science. Lynn talks with CMO Advisor Lisa Martin about navigating to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing.ep13

  continue reading

14 episodes

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