On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following:

- Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods?

- What is your approach to adapting messaging throughout different stages of the sales funnel?

- What are some of the challenges, and best ways to optimize copy in landing pages for conversions?

- How can you improve the quality rather than quantity of leads?

- What are the best ways to measure the success of marketing copy?

-What role does GenAI play currently in copywriting? How do you use it?

If you want to treach out to Naomi to find out more about copywriting do reach out on LinkedIn