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Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

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Manage episode 518721478 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About Meaning

Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.

He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.

In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨

Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev

#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation

  continue reading

578 episodes

Artwork
iconShare
 
Manage episode 518721478 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About Meaning

Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.

He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.

In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨

Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev

#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation

  continue reading

578 episodes

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