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Snippet: Don McGuire, CMO at Qualcomm, Shared his Insights on Capturing Attention with Time-Based Content 

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Manage episode 457019304 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!

Watch the full podcast to know more! 👉⁠⁠⁠⁠⁠https://bit.ly/4fu91fL

#Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney

  continue reading

512 episodes

Artwork
iconShare
 
Manage episode 457019304 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!

Watch the full podcast to know more! 👉⁠⁠⁠⁠⁠https://bit.ly/4fu91fL

#Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney

  continue reading

512 episodes

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