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Snippet: Don McGuire, CMO at Qualcomm, Shared his Insights on Capturing Attention with Time-Based Content
Manage episode 457019304 series 3232865
Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
#Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney
512 episodes
Manage episode 457019304 series 3232865
Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
#Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney
512 episodes
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