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EPISODE 235- Decentralize This: EY-Parthenon's Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World
Manage episode 503713942 series 3232865
Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.
On The Menu:
1. Capitalism 2.0: Stakeholder impact over shareholder returns.
2. Data vs Creativity: Art and science symbiosis in campaigns.
3. Emotional Intelligence: AI's role in brand narratives.
4. Authentic Communication: Sincerity over corporate jargon.
5. Decentralized Technologies: Peer-to-peer value exchange revolution.
6. AI Augmentation: Enhancing human potential over replacement.
7. Measurement Revolution: GDP to well-being metrics transformation.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
545 episodes
Manage episode 503713942 series 3232865
Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.
On The Menu:
1. Capitalism 2.0: Stakeholder impact over shareholder returns.
2. Data vs Creativity: Art and science symbiosis in campaigns.
3. Emotional Intelligence: AI's role in brand narratives.
4. Authentic Communication: Sincerity over corporate jargon.
5. Decentralized Technologies: Peer-to-peer value exchange revolution.
6. AI Augmentation: Enhancing human potential over replacement.
7. Measurement Revolution: GDP to well-being metrics transformation.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
545 episodes
All episodes
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