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EPISODE 227- Why Lazy Ads Deserve to Be Skipped: The Creator-First Approach to ROI

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Manage episode 481587490 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand approval rights and content licensing in influencer deals.5. Integrate influencer campaigns with CRO, microsites, and analytics.6. Recognize lost credit when consumers act outside tracked funnels.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JenniferQuigley #DigitalVoices #Outgrow #SocialMedia #InfluencerMarketing #ROI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

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511 episodes

Artwork
iconShare
 
Manage episode 481587490 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand approval rights and content licensing in influencer deals.5. Integrate influencer campaigns with CRO, microsites, and analytics.6. Recognize lost credit when consumers act outside tracked funnels.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JenniferQuigley #DigitalVoices #Outgrow #SocialMedia #InfluencerMarketing #ROI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

511 episodes

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