If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss.

Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the latest visual and video AIs like Canva Magic Studio, Midjourney, and Vizard—we cover which tools really deliver and which are just hype.

Here are our top 3 takeaways from the episode:

Not All AI is Created Equal:

From ChatGPT and Claude for content, to Canva Magic Studio and Midjourney for visuals, and 11 Labs for voiceovers Each tool has unique strengths. The key is selecting the right one for your specific marketing goals, rather than jumping on trends.

AI is a Strategy Tool, Not a Shortcut:

As Izzy said, “If your strategy sucks, it will just help you suck faster.” AI won’t magically fix a weak marketing plan. It’ll just speed up where you’re already headed. Use it to support creativity and efficiency, not replace critical thinking.

Get Specific and Stay Ethical:

Using AI for tasks like summarizing meetings, building content outlines, and brainstorming is smart. But don’t just copy-paste generated blogs or stats! Always add your brand’s voice, double-check the facts, and pull in your own research to keep your marketing authentic.

Moments

00:00 "Stick Figure Laughing Video"

05:40 Tech Giants' AI and Voice Innovations

08:20 AI Writing: Importance of Personal Input

10:46 Marketing with AI: ChatGPT vs. Claude

14:22 AI-Enhanced Research Workflow

16:41 Effective Workflow and Tool Integration

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