Ready to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine.

We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her journey from corporate IT project management to launching her own business dedicated to helping entrepreneurs untangle chaos and build holistic business systems.

Forget quick fixes and shiny new tools. Erin shows us why treating surface-level marketing problems rarely gets to the root of what’s holding your business back. We talk about why systems aren’t just about Asana boards and automations, how over-complicating things can hinder seasoned entrepreneurs, and why client communication is usually the overlooked key to scaling.

Erin shares practical steps for getting unstuck, questions to map out your processes, and tips for choosing the right tools (without falling for “shiny object syndrome”).

Here are 3 key takeaways for every entrepreneur:

Systems are more than just tools.

It’s not just about Asana or Trello. Your systems are the step-by-step processes that guide your marketing, client experience, and team collaboration. The tools should support these processes, not define them.

Don’t silo your business functions.

Looking at client experience, marketing, or project management in isolation leads to breakdowns. The magic happens when you connect these areas and see how they interact, making your business smoother and more scalable.

Simplicity scales.

Overcomplicating systems is a common trap for seasoned entrepreneurs. Erin’s advice: streamline. If you can get something done in three steps, don’t make it six! Regularly reflect on what’s working, what’s not, and keep removing unnecessary friction.

Moments

00:00 Collaborative Patience and Vision

05:33 "Automating Project Management Challenges"

09:48 "Aligning Tools to Job Needs"

13:36 Streamlining Simplifies Entrepreneurial Systems

16:43 Streamline Tools or Optimize Business Processes

17:33 Connect with Lunimae Online

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Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

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